The Grit Advisory, led by Suzy Deering, is
reviving the lost art of the marketing strategy as a force for growth in business.

Marketing has become more intimately connected to growth, but most companies haven’t evolved to reflect that.

Why the Grit?

66%

Perception matters more 
than ever: 66% of consumers would switch brands to a purpose-led company.

50%

Almost half of CMOs question their organization’s ability to implement critical strategies.

56%

CMOs own an increasing number of metrics. 56% are now responsible for product and service innovation.

70%

Nearly 70% of marketing leaders are prioritizing the present over the future.

Helping leaders build powerful strategic 
marketing practices.

How We Work

  • Person diving into water as a conceptual representation of broadening impact.

    Broaden Your Impact.

    A deeper understanding of audience, technology, and product empowers marketing 
to create demand and shape offerings.

  • Bubbles in the sky with hands reaching up to catch them as a thematic representation of surfacing opportunities.

    Surface Opportunities.

    Creating the right interaction between various teams and leaders brings marketing strategies to life, transforms culture, and sparks new opportunities for growth.

  • Person looking out to a horizon line off of a pier as a thematic representation of staying focused.

    Stay Focused.

    It takes guts to lead from opportunity, not fear. A candid and experienced thought partner can help you chart your course and stay true to it.

Refining your approach to
four areas of focus.

What We Do

1

Activated Purpose
Defining purpose and putting it to work as a critical filter.

2

Marketing Strategy
Guiding short-term decisions and unlocking long-term growth.

3

Technology Alignment
Choosing the right technology and building relationships with tech and data leaders.

4

Structural Clarity
Creating an output-focused operating model 
to make execution feel seamless.

Delivering Results

  • A detailed of the Ford motor company logo on the back of a vehicle.

    Ford needed to transform—their way. The first step was defining their first-ever company mission.

  • A detailed photo of the eBay App Icon on a Screen

    eBay was ready for reinvention. A close partnership between data, marketing, and product made it possible.

  • The Verizon Gate at Met Life Stadium

    Powerhouse partnerships and sponsorships made Verizon synonymous with great content.

  • Moxie office space in Atlanta with people sitting around a table having a discussion

    Strategy, structure, and the expansion into new practice areas helped Moxie stabilize and grow.

About Suzy Deering

“I don’t look for the quick fix, but the right foundational shift.”

Suzy Deering

Suzy Deering is a veteran marketing executive (Ford, eBay, Verizon, Disney) and the former CEO of the Moxie agency. She is an expert in the planning and execution of complex marketing strategies that provide short-term clarity
while nurturing long-term growth. She has decades of experience leveraging cutting-edge trends in technology; traditional, digital and social media; communications; branding; and research to position products at the top of the market, create growth in new categories, and distinguish corporations as 
the leaders of their industries. She has been twice recognized by Ad Age for significant contributions in advertising and was named one of Business Insider’s 50 Most Innovative CMOs.

As a leader, Suzy tackles challenges with an innovative perspective, infectious enthusiasm, and clear-eyed determination, from a Faith-based approach, and personally guides her life with the following priorities: God, Family, and Work. She is a skilled facilitator of media partnerships, agency partnerships, and internal stakeholder groups. In her role at The Grit Advisory, Suzy serves as a thought partner for companies who see the value of a powerful marketing strategy as an engine for growth.

Suzy is a frequent keynote speaker and panel guest. Select engagements of note include:

ANA
2022

CES
2020

Adweek Google
2019 & 2021